“Encoding/Decoding” (Stuart Hall)
Stuart Hall’s seminal essay on the process of producing, disseminating, and interpreting texts.
Available here: https://we.riseup.net/assets/102142/appadurai.pdf#page=202
From Stuart Hall, “Encoding/decoding.” In Stuart Hall, Dorothy Hobson, Andrew Love, and Paul Willis (eds.), Culture, Media, Language, pp. 128–38. London: Hutchinson, 1980
Keywords: analysis, intro, media inclusion 101